Mare di Moda 2025: Exhibiting our collection
Written by Preformatex
Mare di Moda 2025 in Cannes marked another milestone for Preformatex. As returning exhibitors, we had the opportunity to present our newest collection to clients and visitors. We had the opportunity to connect with many professionals of the fashion industry during the 3 day event.
Article reading time: 3min
Exhibiting at Mare di moda: Our experience
Visitors showed strong interest in sustainable solutions for their products, a trend that was clearly reflected in the conversations at our stand. This year, we presented new bra cups specifically developed for bridal, eveningwear, and other formal garments, as well as a two new shoulder pad models tailored for structured designs.
Mare di Moda 2025 also offered the ideal platform to share our long-term goals in growth and sustainability. We introduced two key initiatives:
• Chez Cecillie, a project that repurposes leftover Preformatex foam into premium accessories and bags, giving new life to materials that would otherwise be discarded.
• A research project with a EURECAT focused on developing a technologically enhanced bra capable of monitoring subtle changes in breast tissue. This innovation aims to support early detection of new masses and contribute to women’s health through accessible, wearable technology.
These conversations highlighted the industry’s appetite for responsible, forward-thinking solutions, an area where Preformatex is committed to leading through both innovation and action.
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